My (cynical) ideas for a Salem, Oregon city slogan

Yesterday Michael Rose, a business reporter for the Statesman Journal, asked in a Twitter tweet, "What would be a good city slogan for Salem Ore.?"

Oh, great question. My mind is cynically-inclined when it comes to describing Salem's positive qualities, or more accurately, lack thereof. So it didn't take me long to respond to Michael with quite a few suggestions.

Waking up this morning, after my brain had unconsciously incubated additional embryonic seeds of cynicism, I came up with some more. This is my current Salem city slogan oeuvre.

Salem, the blandburger sandwiched between Portland and Eugene's spicy buns

Salem, after you visit just once you'll say, "Now I've seen it all!"

Salem, a great place to buy gas on your way to Portland or Eugene

Salem, visit us and your hometown will look so much more exciting

Salem, the town that could, if it would, but hasn't

Salem, gateway to the Woodburn Mall and downtown Albany

Salem, great places to visit are just an hour away in every direction

Salem, the town that never wakes

Salem, where manic-depressives are cured of what ails them before the hyphen

Salem, a state capital where the Governor sometimes wants to live

Salem, come for the prisons and mental hospital, then stay on our streets

Salem, you'll be surprised how close to Boring we are

Salem, lots of downtown free parking, few places you'll want to go

Salem, so special, there's nothing like us between Keizer and north Albany

Salem, home of… um, let me think… oh, lots of homes!

I suspect there's little reason for me to hope that the Chamber of Commerce will phone and say, "We want to make one of your ideas the official city slogan of Salem."

However, scrolling through Wikipedia's list of U.S. city nicknames (both formal and informal), I found there's some precedent for dark humor. For example…

Forestville - Poison Oak Capital of the World
Pacifica - Fog Capital of California
Gallup - Drunk Driving Capital of America 
Utica - The City That God Forgot 
Cleveland - Mistake on the Lake 
Beaver - Cow Chip Capital of the World 
Bellingham - City of Subdued Excitement 
Forest Junction - You Can Get There From Here 

And Salem can't let itself be shown up, humor-wise, by my favorite slogan that I came across in the Oregon category:

Talent - Our name speaks for itself


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1 Comment

  1. Curt

    Salem, where Main St. has more lanes than the Interstate.

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